Our Commitment to Moving the Industry Forward
As advertising opportunities continue to advance and
audience viewing becomes increasingly fragmented, Warner Bros. Discovery is committed to developing an
expansive portfolio of measurement, attribution and currency solutions,
as we evolve alongside our ever-changing industry.
More accurately captures broad demos and advanced audiences across platforms.
Assesses campaign impact on brand awareness, favorability,
purchase intent and marketed brand attributes.
Validates campaign influence on actions taken via online search,
visits to a website or visits to retail.
Measures incremental sales lift generated by exposure to campaign elements.
Helps advertisers optimize campaigns beyond traditional sales funnel KPIs, including understanding the impact of brand integrations with world-class WBD IP.
The business of media needs to evolve in order to keep up with the consumption of media. Warner Bros. Discovery is investing in a more expansive portfolio of measurement and currency solutions that further demonstrate the value of our award-winning storytelling.