Data-Driven Audience Solutions
Data-Driven Audience Solutions
Meet Your Audiences, Wherever They Are
WBD’s data-driven audience solutions empower advertisers to uncover and reach viewers across our expansive portfolio—wherever and however they watch. By leveraging advanced insights, we help you identify the best engagement opportunities, creating relevant, resonant connections that drive meaningful results.
WBD is forging a new era of first-party data, unifying audience intelligence across our expansive portfolio to enable strategic segmentation and streamlined activation of high-fidelity audiences at scale.
WBD First-Party Audiences
WBD Curated Audiences
Marketer or Licensed Data
First-Party Audience Graph
Provides a unified, cross-platform view of who your audience is, where they watch, and how to reach them effectively across WBD.
HIGHLIGHTS
- Precision audience targeting
- Optimal frequency management
- Flexible segment creation
- Expanded endpoint availability
Data Clean Room
Ensures seamless, privacy-compliant data collaboration and optimizes your data path throughout the entire campaign lifecycle.
HIGHLIGHTS
- Accelerated onboarding process
- Increased audience match rates
- Enhanced data security
- Reduced costs
WBD’s data-driven solutions leverage Olli’s converged planning technology to craft the most efficient investment strategies, achieving optimal audience reach and frequency with one automated media plan.
One Plan. One Portfolio. Maximum Reach.
WBD StreamX is our flagship converged media product, designed to simplify today’s fragmented media landscape. It combines the power of WBD’s linear, digital, and streaming inventory into a single, unified solution.
Optimize Audience Attention at Scale
No matter how or where you choose to activate, WBD has a suite of reach products designed to help find strategic audiences, achieve brand goals, and deliver impactful results.
Data Clean Room-enabled measurement delivers accurate, actionable insights to inform smarter decision-making. WBD’s data-driven solutions allow advertisers to capture cross-platform reach and frequency, access always-on attribution, and receive unique insights into campaign outcomes and effectiveness.
Uphold Accuracy
Direct access to first-party exposure data delivers precise insights
Unlock Robust Analytics
Powered by trusted, clean room-integrated measurement and attribution vendors
Capture Holistic Insights
Audience Graph enables unified, cross-platform results at the household level