Data-Driven Audience Solutions
Meet Your Audiences, Wherever They Are
WBD’s data-driven audience solutions empower advertisers to uncover and reach viewers across our expansive portfolio—wherever and however they watch. By leveraging advanced insights, we help you identify the best engagement opportunities, creating relevant, resonant connections that drive meaningful results.
The Foundation for Data-Driven Success
Olli is WBD’s proprietary Ad Tech Platform, unifying data, audience insights, and technology to power effective advertising through seamless integration, activation, and measurement.
Smarter Audiences & Seamless Onboarding
WBD is forging a new era of first-party data, unifying audience intelligence across our expansive portfolio to enable strategic segmentation and streamlined activation of high-fidelity audiences at scale.
WBD First-Party
Audiences
WBD Curated
Audiences
Marketer or Licensed
Data
Data-Centric Tools
First-Party Audience Graph
Provides a unified, cross-platform view of who your audience is, where they watch, and how to reach them effectively across WBD.
HIGHLIGHTS
- Precision audience targeting
- Optimal frequency management
- Flexible segment creation
- Expanded endpoint availability
Data Clean Room
Ensures seamless, privacy-compliant data collaboration and optimizes your data path throughout the entire campaign lifecycle.
HIGHLIGHTS
- Accelerated onboarding process
- Increased audience match rates
- Enhanced data security
- Reduced costs
