Measurement
Measurement
Our Commitment to Moving the Industry Forward
As advertising opportunities continue to advance and audience viewing becomes increasingly fragmented, Warner Bros. Discovery is committed to developing an expansive portfolio of measurement, attribution and currency solutions,
as we evolve alongside our ever-changing industry.
Advanced Analytics & Measurement Tools
Currency Optionality
For both broad demo and advanced audience buys.
Brand Lift
Assesses campaign impact on brand awareness, favorability,
purchase intent and marketed brand attributes.
OUTCOMES
Measures campaign performance on mid and lower funnel metrics; online search, site visitation, visits to a store location, or incremental sales lift.
Whitepaper
Bridging the Data Divide: The Role of Data Clean Rooms in Elevating Modern Advertising
Learn how Warner Bros. Discovery is leveraging data clean rooms to unlock the full potential of audience insights while safeguarding the integrity of client data.
Exploring the Transformation of Media Measurement
The business of media needs to evolve in order to keep up with the consumption of media. Warner Bros. Discovery is investing in a more expansive portfolio of measurement and currency solutions that further demonstrate the value of our award-winning storytelling.
A Media Attribution Partnership Like No Other
Warner Bros. Discovery has thoughtfully and intentionally partnered with attribution partners to enable proof of performance throughout the sales funnel.
