Measurement
Our Commitment to Moving the Industry Forward
As advertising opportunities continue to advance and
audience viewing becomes increasingly fragmented, Warner Bros. Discovery is committed to developing an
expansive portfolio of measurement, attribution and currency solutions,
as we evolve alongside our
ever-changing industry.
Advanced Analytics & Measurement Tools
Currency Optionality
More accurately captures broad demos and advanced audiences across platforms.
Brand Lift
Assesses campaign impact on brand awareness, favorability,
purchase intent and
marketed brand attributes.
Consideration
Validates campaign influence on actions taken via online search,
visits to a
website or visits to retail.
Sales Lift
Measures incremental sales lift generated by exposure to campaign elements.
Ad Effectiveness
Helps advertisers optimize campaigns beyond traditional sales funnel KPIs, including understanding the impact of brand integrations with world-class WBD IP.
Whitepapers
Bridging the Data Divide: The Role of Data Clean Rooms in Elevating Modern Advertising
Learn how Warner Bros. Discovery is leveraging data clean rooms to unlock the full potential of audience insights while safeguarding the integrity of client data.
Exploring the Transformation of Media Measurement
The business of media needs to evolve in order to keep up with the consumption of media. Warner Bros. Discovery is investing in a more expansive portfolio of measurement and currency solutions that further demonstrate the value of our award-winning storytelling.
A Media Attribution Partnership
Like No Other
Warner Bros. Discovery has thoughtfully and intentionally partnered with attribution partners to enable proof of performance throughout the sales funnel.
