Championing Inclusion:
A Business Priority
Our Mission
WBD is dedicated to driving meaningful impact – and more authentic inclusion – to historically marginalized and underrepresented communities throughout the media and advertising ecosystem.
Grounded in Unique KPIs
As we look to create a more inclusive media ecosystem, we recognize that simply relying on CPMs and reach is not enough. Our partnerships are grounded in unique KPIs that foster psychological safety and belonging.
Cultural Resonance
Specificity & Nuance
Authentic & Accurate Representation
Belonging
Brand Safety
Specific Networks Attract
Key Audiences
Key Partnership Opportunities
OWN: Rebuilding Black Wall Street
This documentary and renovation series chronicles the reconstruction of the Greenwood District of Tulsa, which was destroyed in the 1921 massacre. The series will guide viewers through Greenwood’s rich history and the personal journeys of the cast, many of whom are the descendants of Black Wall Street residents.
The Jennifer Hudson Show
Inclusive Content Destinations
Built across our various genres, our inclusive programming destinations allow viewers to experience our brands and partners in more intentional ways that not only invite diverse audiences in but encourage them to stay and see themselves on screen.
Cultural Heritage Hubs on Max & d+
Editorial collections on our streaming services featuring curated programming produced by or featuring diverse creators. Collections include Black Voices, AAPI Voices, In Her Voice, LGBTQ+ Voices, and Nuestra Voces.
The Color Purple
Warner Bros. Pictures invites you to experience the extraordinary sisterhood of three women who share one unbreakable bond in “The Color Purple.” This bold new take on the beloved classic is directed by Blitz Bazawule (“Black Is King,” “The Burial of Kojo”) and produced by Oprah Winfrey, Steven Spielberg, Scott Sanders and Quincy Jones. The film is set to open in theaters on December 25, 2023.
The Legacy Classic
Michael B. Jordan and WBD Sports team up for a third year to spotlight HBCU basketball through a first-of-its kind event. This men’s basketball doubleheader between premier HBCU programs will celebrate Black culture and advance efforts of Historically Black Colleges and Universities.
SHEBELIEVES Cup
After a successful first year of partnership, the SheBelieves Cup is returning to WBD Sports in 2024. Founded in 2016, the SheBelieves Cup has quickly become one of the most prestigious women’s soccer tournaments on a global scale.
