As we look to create a more inclusive media ecosystem, we recognize that simply relying on CPMs and reach is not enough. Our partnerships are grounded in unique KPIs that foster psychological safety and belonging.
Cultural Resonance
Charles Barkley
Specificity & Nuance
Mindy Kaling
Authentic & Accurate Representation
Dr. Sandra Lee
Belonging
Trixie Mattel
Brand Safety
Rico Leon
Specific Networks Attract Key Audiences
WBD Across Platforms Reaches: 88% of Black Audiences, 77% of Hispanic Audiences, 81% of LGBTQ+ Audiences
SOURCE: Nielsen Media Impact, L7. Total Day. Average Monthly Reach across CY2022, Reach based on 1 Min Qualifier, P18+ Race and Ethnicity Data, LGBTQ based on MRI Fusion, WBD Platforms Based on Linear, Digital (O&O and YouTube for Desktop/Mobile, STB VOD) and Streaming Meter (CTV Only, Both SVOD/AVOD)
Love & Marriage: Huntsville
OWN: #1 on Sat Nights among Black Women 25-54 and Women 18-49
SOURCES: (OWN) Nielsen via Lake 5, Data based on C3 (000). Sales Prime (Sat 8p-12a), 2Q 2023 (3/27/23- 6/25/23). Ranks are based on English Language Ad-Supported Cable. Network ranks exclude sports, premieres only. Entertainment Series exclude sports, news and movies. Series ranks include 2 or more premiere telecasts (CNN) Source: Nielsen, Live +SD. 12/26/22-6/25/23. HH Quarterly Reach, 1min qualifier. (NBA) Source: Nielsen Media Research, NBA Regular Season on TNT, 10/18/22 – 4/6/23. All data thru National TV Toolbox. Based on Live+SD data. Median age, median income, comps and indices based on P2+, ethnicity is non-exclusive. Numbers = % composition & Index; (Max) Source: Spring 2023 MRI-Simmons USA, Base: A18+. Multicultural = any non-white race or Spanish/Hispanic origin; (ADSM) Source: Nielsen AMRLD via Lake 5; Viewing = C3. Period: YTD (12/26/22-06/25/23). Daypart: Total Day (M-Su 6a-6a), based on P18+. (JHUD): Nielsen Toolbox 09/12/22-05/28/23 (excludes World Cup airings) % 2+ Comp based on C3MBA Proj (000)
Mexicanicos
Discovery en Español: #1 Most Trusted Brand in the Hispanic landscape
SOURCE: Beta Cable
King Charles
CNN: Reaches 35% of Black Households
SOURCES: (OWN) Nielsen via Lake 5, Data based on C3 (000). Sales Prime (Sat 8p-12a), 2Q 2023 (3/27/23- 6/25/23). Ranks are based on English Language Ad-Supported Cable. Network ranks exclude sports, premieres only. Entertainment Series exclude sports, news and movies. Series ranks include 2 or more premiere telecasts (CNN) Source: Nielsen, Live +SD. 12/26/22-6/25/23. HH Quarterly Reach, 1min qualifier. (NBA) Source: Nielsen Media Research, NBA Regular Season on TNT, 10/18/22 – 4/6/23. All data thru National TV Toolbox. Based on Live+SD data. Median age, median income, comps and indices based on P2+, ethnicity is non-exclusive. Numbers = % composition & Index; (Max) Source: Spring 2023 MRI-Simmons USA, Base: A18+. Multicultural = any non-white race or Spanish/Hispanic origin; (ADSM) Source: Nielsen AMRLD via Lake 5; Viewing = C3. Period: YTD (12/26/22-06/25/23). Daypart: Total Day (M-Su 6a-6a), based on P18+. (JHUD): Nielsen Toolbox 09/12/22-05/28/23 (excludes World Cup airings) % 2+ Comp based on C3MBA Proj (000)
Inside the NBA
NBA on TNT: 45% of Audiences are Black (Index 315)
SOURCES: (OWN) Nielsen via Lake 5, Data based on C3 (000). Sales Prime (Sat 8p-12a), 2Q 2023 (3/27/23- 6/25/23). Ranks are based on English Language Ad-Supported Cable. Network ranks exclude sports, premieres only. Entertainment Series exclude sports, news and movies. Series ranks include 2 or more premiere telecasts (CNN) Source: Nielsen, Live +SD. 12/26/22-6/25/23. HH Quarterly Reach, 1min qualifier. (NBA) Source: Nielsen Media Research, NBA Regular Season on TNT, 10/18/22 – 4/6/23. All data thru National TV Toolbox. Based on Live+SD data. Median age, median income, comps and indices based on P2+, ethnicity is non-exclusive. Numbers = % composition & Index; (Max) Source: Spring 2023 MRI-Simmons USA, Base: A18+. Multicultural = any non-white race or Spanish/Hispanic origin; (ADSM) Source: Nielsen AMRLD via Lake 5; Viewing = C3. Period: YTD (12/26/22-06/25/23). Daypart: Total Day (M-Su 6a-6a), based on P18+. (JHUD): Nielsen Toolbox 09/12/22-05/28/23 (excludes World Cup airings) % 2+ Comp based on C3MBA Proj (000)
Winning Time
Max: 42% of Audiences are Multicultural
SOURCES: (OWN) Nielsen via Lake 5, Data based on C3 (000). Sales Prime (Sat 8p-12a), 2Q 2023 (3/27/23- 6/25/23). Ranks are based on English Language Ad-Supported Cable. Network ranks exclude sports, premieres only. Entertainment Series exclude sports, news and movies. Series ranks include 2 or more premiere telecasts (CNN) Source: Nielsen, Live +SD. 12/26/22-6/25/23. HH Quarterly Reach, 1min qualifier. (NBA) Source: Nielsen Media Research, NBA Regular Season on TNT, 10/18/22 – 4/6/23. All data thru National TV Toolbox. Based on Live+SD data. Median age, median income, comps and indices based on P2+, ethnicity is non-exclusive. Numbers = % composition & Index; (Max) Source: Spring 2023 MRI-Simmons USA, Base: A18+. Multicultural = any non-white race or Spanish/Hispanic origin; (ADSM) Source: Nielsen AMRLD via Lake 5; Viewing = C3. Period: YTD (12/26/22-06/25/23). Daypart: Total Day (M-Su 6a-6a), based on P18+. (JHUD): Nielsen Toolbox 09/12/22-05/28/23 (excludes World Cup airings) % 2+ Comp based on C3MBA Proj (000)
Rick and Morty
Adult Swim: 25% of the Audiences are Black
SOURCES: (OWN) Nielsen via Lake 5, Data based on C3 (000). Sales Prime (Sat 8p-12a), 2Q 2023 (3/27/23- 6/25/23). Ranks are based on English Language Ad-Supported Cable. Network ranks exclude sports, premieres only. Entertainment Series exclude sports, news and movies. Series ranks include 2 or more premiere telecasts (CNN) Source: Nielsen, Live +SD. 12/26/22-6/25/23. HH Quarterly Reach, 1min qualifier. (NBA) Source: Nielsen Media Research, NBA Regular Season on TNT, 10/18/22 – 4/6/23. All data thru National TV Toolbox. Based on Live+SD data. Median age, median income, comps and indices based on P2+, ethnicity is non-exclusive. Numbers = % composition & Index; (Max) Source: Spring 2023 MRI-Simmons USA, Base: A18+. Multicultural = any non-white race or Spanish/Hispanic origin; (ADSM) Source: Nielsen AMRLD via Lake 5; Viewing = C3. Period: YTD (12/26/22-06/25/23). Daypart: Total Day (M-Su 6a-6a), based on P18+. (JHUD): Nielsen Toolbox 09/12/22-05/28/23 (excludes World Cup airings) % 2+ Comp based on C3MBA Proj (000)
The Jennifer Hudson Show: 61% of Audiences are Multicultural
SOURCES: (OWN) Nielsen via Lake 5, Data based on C3 (000). Sales Prime (Sat 8p-12a), 2Q 2023 (3/27/23- 6/25/23). Ranks are based on English Language Ad-Supported Cable. Network ranks exclude sports, premieres only. Entertainment Series exclude sports, news and movies. Series ranks include 2 or more premiere telecasts (CNN) Source: Nielsen, Live +SD. 12/26/22-6/25/23. HH Quarterly Reach, 1min qualifier. (NBA) Source: Nielsen Media Research, NBA Regular Season on TNT, 10/18/22 – 4/6/23. All data thru National TV Toolbox. Based on Live+SD data. Median age, median income, comps and indices based on P2+, ethnicity is non-exclusive. Numbers = % composition & Index; (Max) Source: Spring 2023 MRI-Simmons USA, Base: A18+. Multicultural = any non-white race or Spanish/Hispanic origin; (ADSM) Source: Nielsen AMRLD via Lake 5; Viewing = C3. Period: YTD (12/26/22-06/25/23). Daypart: Total Day (M-Su 6a-6a), based on P18+. (JHUD): Nielsen Toolbox 09/12/22-05/28/23 (excludes World Cup airings) % 2+ Comp based on C3MBA Proj (000)
Key Partnership Opportunities
Ongoing
The Jennifer Hudson Show
New Season, New Surprises on the hit Daytime Emmy-Award nominated talk series “The Jennifer Hudson Show,” hosted by multi-hyphenate Jennifer Hudson. Premiering September 18, season 2 will be filled with exciting, unexpected moments around every corner for viewers at home, fans on the street, and in-studio audiences alike! The one-hour national syndicated program features celebrity guests, viral sensations, music, and a destination to celebrate exceptional community heroes.
Ongoing
Inclusive Content Destinations
Built across our various genres, our inclusive programming destinations allow viewers to experience our brands and partners in more intentional ways that not only invite diverse audiences in but encourage them to stay and see themselves on screen.
Ongoing
Cultural Heritage Hubs on Max & d+
Editorial collections on our streaming services featuring curated programming produced by or featuring diverse creators. Collections include Black Voices, AAPI Voices, In Her Voice, LGBTQ+ Voices, and Nuestra Voces.
