WARNER BROS. DISCOVERY U.S. ADVERTISING SALES UNVEILS DYNAMIC LINEUP OF ADVERTISERS FOR SHARK WEEK 2025
The Iconic Annual Tentpole Event Returns with a Strong Slate of Brand Partners Including The Sherwin- Williams Company, Sport Clips Haircuts and more
New York, NY- July 17, 2025- Warner Bros. Discovery U.S. Advertising Sales today announced advertising partners for Shark Week 2025, which will air from Sunday, July 20 to Saturday, July 26 on Discovery Channel and stream anytime on HBO Max. Shark Week enters its 37th year and will take viewers through 20 hours of new programming detailing terrifying and thrilling encounters with apex predators and pulse-pounding expeditions in one of the summer’s most highly anticipated tentpole events. Through custom, strategic partnership opportunities, Shark Week advertisers build upon electrifying storytelling to elevate brand messaging and create connections with this highly engaged fanbase, which last year comprised of more than 25 million viewers.
Shark Week offers sponsors a unique opportunity to align with premium, multi-platform content across WBD’s U.S. Entertainment Networks, WBD Stream, HBO Max and WBD social channels. This year’s partners include The Sherwin-Williams Company, Sport Clips Haircuts, Universal Pictures, Long John Silver’s, and the University of Phoenix. Sponsorships feature a range of convergent opportunities, including Custom Video Integrations, Pause Ads, Tagged Tune-Ins, Billboards, In-Program Messaging, and Curated Streaming Collections.
Sport Clips expanded its sponsorship to include editorial-style social videos across Facebook, Instagram, TikTok, and YouTube Shorts. The brand is temporarily rebranding its social channels as “Shark Clips,” and is supporting the sponsorship with a CTV campaign and a “Free Haircuts for a Year” sweepstakes.
Shark Week 2025 will deliver epic stories and discoveries including: Dancing with Sharks, where Emmy® Award-winning television personality Tom Bergeron hosts a first-of-its-kind deep-sea dance-off with humans and their shark partners; How to Survive a Shark Attack where audiences will experience real shark attacks up close through a series of never-before-attempted experiments; the return of fan-favorite special Air Jaws, featuring two teams crossing the globe on a hunt for the biggest breaching sharks in the world; a special Shark Week episode of In the Eye of the Storm, following victims and first responders in real-time as they endure a cluster of shark attacks along Florida's Gulf Coast; and Expedition Unknown: Shark Files, where host Josh Gates investigates some of the strangest and most disturbing shark mysteries, including the real-life inspiration for the film Jaws.
Last year, Shark Week reached 25 million total viewers across linear and streaming platforms — a 10% increase year-over-year. Discovery Channel ranked as the #1 non-sports/news primetime cable network for the week (Sunday–Saturday) among Adults, Men, and Women 25-54, and Adults, Men, and Women 18-49.
Shark Week 2025 kicks off Sunday, July 20 at 8pm ET/PT. For more information on Shark Week visit SharkWeek.com. For more information on how to partner with WBD, visit AdSales.WBD.com.
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About Warner Bros. Discovery:
Warner Bros. Discovery is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of branded content across television, film, streaming and gaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, HBO Max, discovery+, CNN, DC, TNT Sports, Eurosport, HBO, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Motion Picture Group, Warner Bros. Television Group, Warner Bros. Pictures Animation, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.
About Warner Bros. Discovery US Advertising Sales:
Warner Bros. Discovery US Advertising Sales (WBDAS) represents the most complete and differentiated collection of brands in North America, including HBO Max, HBO, TNT, Discovery, TLC, Food Network, CNN, HGTV, DC, Adult Swim, and Warner Bros. Leveraging industry-leading IP across scripted, unscripted, news, movies, sports, and more, WBDAS offers advertisers unparalleled access to key demographics and high-engagement environments across every network and platform at the company. With a dynamic suite of platform and distribution channels, WBDAS creates curated and innovative partnerships for brands across streaming, digital, and linear to unlock the full potential of the OneWBD ecosystem. Data-driven insights and cutting-edge technologies enable WBDAS to deliver innovative, cross-platform advertising solutions, helping advertisers authentically connect with valuable audiences. WBDAS is part of WBD’s Revenue and Strategy Division. To learn how Warner Bros. Discovery US Advertising Sales elevates brand storytelling, please visit here.
Press Contact:
Alexa Butterman
Alexa.Butterman@wbd.com