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Advanced Ad Solutions

Advanced Ad Solutions

Embrace the Future of Advertising

Increase targeting precision, guarantee audience reach, and deliver full-funnel performance across the portfolio. With Digital Audience Targeting, Data-Driven Linear and Addressable we can help define, deliver and measure your strategic audiences at scale.

Onboard and Activate Any Audience Across Our Advanced Advertising Suite

WBD offers brands the flexibility to onboard any data set or build any audience. Whether you use our first-party data, trusted third-party data, or choose to bring your own, we make it easy to activate your audience target across the entire Warner Bros. Discovery footprint.

First-party
Data

Trusted
Third-party Data

Bring Your
Own Data

Find Your Audience Everywhere

Our audience-based buying strategy is all about delivering audiences at scale — allowing advertisers to target any audience, anywhere across the WBD portfolio. By running a unified front-end audience target across our advanced ad suite, we can maximize reach and effectiveness on all the screens that matter.

All Inventory

Across WBD brands & properties

All Screens

Across platforms & modalities

Desktop
Mobile Web
Mobile App
CTV
Live
STB VOB

All Endpoints

Across advanced ad solutions

Digital
Addressable
Data-Driven Linear

Build Smarter TV Schedules
to Optimize Reach

WBD’s Data-Driven Linear solution offers a simplified way to find and scale strategic audiences across 20+ premium TV networks. DDL uses advanced prediction technology to accurately forecast where and when your audience will be watching to help maximize and guarantee in-target delivery.

Precise Placement

Leverage 15-months of historical viewership data to identify the best times and networks to reach your audience.

Greater Reach & Relevance

Refine your target and seamlessly connect audience passion points across multiple networks—through a single budget.

Increased Flexibility

Choose who you want to target and how you want to measure and guarantee campaigns via alternative currencies.

Powerful
Results

Drive mid-to-lower funnel brand performance. Additional details and example case studies available upon request.

Maximize Precision with
Household-Level Targeting

By delivering ads to individual households at the national level, brands can identify and reach their target audience—and only that audience—wherever and whenever they’re watching WBD content.

Unrivaled Content

Find audiences across 18 addressable networks, with up to 14 mins of national ad time available per hour
(vs. 2-min local time).

Massive 
Scale

WBD offers the greatest audience reach, with more than 50M addressable households across all 210 US TV Markets.

Premium Distribution

Deliver within live and on-demand programming across premium MVPD distribution partners.

Powerful
Results

Maximize impact and efficiency, driving lower funnel brand performance for advertisers. Additional details and example case studies available
upon request.